Marketing Research

Marketing research is a type of business research that is focused on understanding the behavior, desires and preferences of consumers, competitors and markets in a changing world. Information analysis and processing can also be considered an element of such research, with the goal of limiting uncertainty in administrative or managerial decisions.

Market research
- Potential, volume, market share
- Pricing research
- Analysis of competitors

Consumer studies
- Consumer portraits
- Consumer preferences
- Consumer behavior
- Perceptions of a product or service
- Consumer satisfaction
- Demand elasticity

New product studies
- Defining success factors for a new product and its packaging

Mass-media Studies
- Advertising
- Print
- TV audiences
- Radio audiences
- Internet audiences