» Marketing Research SIAR consult – исследовательско-консалтинговое агентство

Marketing Research

Marketing research is a type of business research that is focused on understanding the behavior, desires and preferences of consumers, competitors and markets in a changing world. Information analysis and processing can also be considered an element of such research, with the goal of limiting uncertainty in administrative or managerial decisions.

Market research
– Potential, volume, market share
– Pricing research
– Analysis of competitors

Consumer studies
– Consumer portraits
– Consumer preferences
– Consumer behavior
– Perceptions of a product or service
– Consumer satisfaction
– Demand elasticity

New product studies
– Defining success factors for a new product and its packaging

Mass-media Studies
– Advertising
– Print
– TV audiences
– Radio audiences
– Internet audiences

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