Quantitative research methods
Quantitative research identifies its objects through the use of structured-question based surveys and the inclusion of a large number of respondents. A questionnaire is used as the main survey research tool in quantitative research, and is intended as a method of fixing the range of possible answers.
Quantitative research is intended for the study of the objective and quantitatively measurable characteristics of people’s behavior. This sort of research has certain characteristic elements, including: a well defined format for all collected data and data-sources; data processing carried out by means of strictly ordered procedures; this research is all basically quantitative.
The processing of information in this type of research is carried out by means of ordered quantitative procedures. Strict requirements – built on probability theory and mathematical statistics – are required in the quantitative research selection process. This makes it possible to transfer the conclusions made from the study of a selected sample to a general totality of samples. The sample volume in research projects carried out by the company varies from 80 to 5000 respondents, the development of which is largely focused on multistage methods, as well as the application of likelihood methods.