This method of research is used for the collection of needed data by means of reviewing official documents from private and government sources, as well as those from mass media. Desk research is the processing of already existing secondary information or data collected at an earlier point for purposes other than those dealt with at the current point in time.
Desk research techniques allow one to carry out:
• Analysis of an enterprise’s potential or its competitors
• Situational analysis of market behavior and populations
• Estimates of market capacity or the volume of a target audience,
• Definition of further research directions, e.g., techniques, volumes and so forth.